Media Guide

MAGAZINE PROFILE

Traveltalk’s multi award-winning, easy- read travel news magazine has been a familiar sight on the desks of travel agencies right across the country for
thirty years. It’s a proven sales tool for Australia’s travel retailers.

Research confirms that over 78% of Australia’s travel agents rely on trade publications like Traveltalk
to filter the enormous volume of information directed at the industry. Most agents agree they struggle to keep abreast of current news and developments – and look to trade
media for that support.

Traveltalk’s compact A4 size and fresh magazine-style format, written by an extensive network of experienced nationally and internationally-based journalists, cuts straight to the issues and delivers relevant news coverage to every travel agency in Australia every month.

Traveltalk is actively involved in trade events, is committed to the ongoing development of the tourism industry, and enjoys strong relationships with key industry associations, government agencies and organisations.

Traveltalk is also a well-regarded media brand with Australian travel consumers.

Four ‘bumper’ editions each year (March, June, September and December) are published in a ‘consumer friendly’ format and are available for purchase in newsagencies across Australia.

Traveltalk is Australia’s only travel trade magazine which delivers its advertisers with a trade and consumer readership.

READER PROFILE

Each month, Australia’s travel professionals turn to Traveltalk for reliable and balanced coverage of industry news and issues, product development and travel trends.

Traveltalk’s core reader group is made up of travel and tourism sellers. In fact, over 88 percent of its total circulated copies (trade editions) reach front counter travel sellers, with the remaining copies going to wholesalers, accommodation suppliers, carriers and other industry groups.

Australian and international travel agents	88.5%
Accommodation: business and leisure	3.4%
Wholesalers, tour operators and destination marketers	3.0%
Carriers: Land, sea and air	2.4%
Support services: Employment, training and development, IT, travel health & insurance etc	1.8%
International industry subscribers	0.8%

CIRCULATION

Total distribution per month trade only editions	6,520
Total distribution of bumper editions March, June, September and December	11,000

STILL NUMBER ONE

Traveltalk has celebrated significant and sustained growth in recent years, proudly achieving and retaining its number one position as Australia’s highest circulating travel industry magazine, in a highly competitive environment for a dozen consecutive independent audit periods.